Greensboro Sit-ins: Launch of a Civil Rights Movement

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updated 2004
Sit-in Movement Headlines
Jo Spivey / The Face Behind Woolworth Sit-in Coverage
Sunday, March 10, 1996
By MARIA C. JOHNSON, Staff Writerr

A former reporter was honored recently for work that few knew she did in 1960.

They honored Jo Spivey again, back in January. The occasion was a fund-raising dinner for a proposed civil rights museum in downtown Greensboro.

It wasn't the first time the black community publicly thanked Spivey for what she did as a reporter for the Greensboro Record newspaper back in 1960: Cover the story of the black college students who demanded service at the whites-only Woolworth lunch counter.

Sit-In Movement Jo Spivey


The black community knew from the start that Spivey dogged the story. But only a handful of other readers - including those who threatened her - knew that Spivey, a white woman, was pounding out the steady coverage that began after the first sit-in on Feb. 1 and continued into the summer, when the dime-store chain relented and integrated.

Spivey, now retired and living in Greensboro, recalls only one sit-in story that carried her byline - the one announcing that Woolworth's would finally serve black people at its lunch counters. Bylines were unusual back then, typically awarded by editors for long features or blockbuster news stories.

 

The sit-ins rated big enough at the beginning and at the end.

The first story, which ran in the Record on Feb. 2, carried the byline of reporter Marvin Sykes. But after that day, the sit-ins belonged to Spivey, and she covered them with a tenacity and even-handedness that marked her long newspaper career.

"She didn't take one side or the other. She was just fair, straight across the board," says Greensboro dentist George Simkins, who was president of the local NAACP chapter in 1960 and one of Spivey's main sources. "Other reporters would get our news, and it was so slanted. It was always our fault. We were fighting for our rights, but it was our fault. She was one of the few reporters that we could get a fair shake from during the civil rights movement."

From the time she learned what a newspaper reporter did, Spivey never wanted to be anything else. She loved the hustle, the pressure, the thrill of a deadline story.

"I don't know if it's the same way now, but it was always very exciting," says the 76-year-old Spivey who lives in west Greensboro's Friendly Homes neighborhood.

When she came to the Greensboro Record in 1951, she already had 13 years of experience as a reporter. In 1953, her editor, Robert Register, decided to give Spivey - one of two or three women on a staff of a dozen - a beat that had always belonged to men: police.

"I knew damned good and well that she'd take no back talk from the officers and wouldn't take no for an answer if she knew something was going on," says Register, also retired.

Taller and bigger than the average woman, Spivey was an imposing presence in her dark suits and low-heeled shoes. She made it clear she could take care of herself. Once, when a fire broke out in a new Kinney's shoe store downtown, she got so close to the flames that she had to be given oxygen for smoke inhalation.

"She was trying to make sure she got the story," says Abe D. Jones Jr., another retired Record editor. "She was a real hard-charging reporter."

Spivey dived into the emerging civil rights stories. She covered the 1955 controversy over whether the city should integrate its golf courses after Simkins and others were refused admission at the Gillespie Park course.

She covered a similar case involving the integration of city swimming pools after a black woman was refused admission at Lindley Park.

Black leaders knew they could trust her to get their side straight, and they talked to her frequently about their plans. Leading up to February 1960, Spivey knew the sit-ins were probably going to happen, but she thought students in Durham would start them.

She was surprised when Ralph Johns, a white merchant who helped the students organize, called her at home on the afternoon of Feb. 1 to say that four N.C. A&T students were coming downtown to take seats at Woolworth's.

It was about 4:30 p.m., and Spivey had just gotten home from a long day at the Record. As an afternoon newspaper, the Record required reporters to be in the office at 7:30 a.m. so they could make noon deadlines. The competitor, the morning Greensboro Daily News, had reporters working afternoon and evening hours

Off-hours or not, Spivey knew she had to check it out. She called her editor, took her young daughter, Jan, to a neighbor, jumped into her blue Chevy and rushed downtown. When she got to Woolworth's, she found the doors were locked and the lights were turned down. She stood across the street from the store, in the doorway of Prago-Guyes women's store, where she could see both the Elm Street and Sycamore Street sides of the store.

Minutes later, she saw the four freshman round the corner from Sycamore onto Elm.

Despite her hard-charging reputation, Spivey did not try to talk to the students for a story the next day. "I guess I thought if I stirred it up too much, the morning paper would find out about it. I could find out everything I needed to know the next day."

But the next morning, Spivey's bosses assigned Sykes to follow the story.

She says it doesn't bother her that most of her stories didn't get bylines: "I wrote for the love of being a reporter."

Neither does the display of the stories bother her. Most ran on the front of the second section, below the main story for the day.

That's where most local news went, Spivey says, and at the time the sit-ins were a local story. Plus, her stories were rather short and written in a straight, no-frills style - not the kind of story that usually qualified for a byline.

While sympathetic to the students' cause, Spivey says she tried not to let her stories reflect her personal feelings: "If you're a reporter and you get involved, you're not a reporter."

But some people didn't want the story reported. That spring and summer, Spivey and her family received threatening phone calls. For a while, a car cruised in front of their home at night, sometimes pulling into the driveway and shining its headlights through the living room window.

"I was sort of afraid they might throw something through the window because the superintendent of education, when the schools were integrated, they threw a bottle through his picture window and burned a cross on his front yard."

Spivey asked for, and got, police to check her house periodically. She has nothing but praise for the way Greensboro police handled the sit-ins and her situation. The protest in Greensboro never turned violent, and Spivey believes it was because of the Greensboro officers' determination to keep the peace.

 
 
   
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